Meghan Markle has announced her new products with her lifestyle brand As Ever will be available to purchase today – but the prices will surprise you.
She changed her company’s name to As Ever after an application filed last March for American Riviera Orchard was rejected.
Her new brand is offering limited edition wildflower honey with honeycomb for £21.60 and flower sprinkles priced at £11.60, which Meghan uses frequently and refers to in her Netflix series.
Her raspberry jam – in ‘keepsake packaging’ – will cost consumers £10.80.
The goods are expected to go on sale sometime on Wednesday.
Ahead of the product launch, Meghan said in a newsletter to followers: ‘Of course, you’ll find the raspberry spread that started it all presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures and to remember this pivotal moment with me.
‘Think of it as our time capsule. I hope when you see what I’ve worked so hard to create, you’re encouraged to know that whatever life brings, you can do it too,’ she added.
‘Your value, your creativity, your joy – that is you, as it’s always been and always will be. You are you – As ever, and forever.’
It’s unclear if As Ever will release even more products in the future, but Meghan’s previous trademark filing for her first brand, ‘American Riviera’, included cookbooks, cutlery, linens, tablecloths, jams, jellies and nut butter.
A second international filing was even more extensive, covering stationery, garden tools, lights, tote bags and pet collars as well as a vast other variety of homeware.
It’s not Meghan’s first brush with lifestyle brands. Before she married Prince Harry in 2018, she ran her blog ‘The Tig’ for years.
When Meghan shut down that company, she wrote: ‘After close to three beautiful years on this adventure with you, it’s time to say goodbye to The Tig.
‘What began as a passion project (my little engine that could) evolved into an amazing community of inspiration, support, fun and frivolity. You’ve made my days brighter and filled this experience with so much joy.
Keep finding those Tig moments of discovery, keep laughing and taking risks, and keep being “the change you wish to see in the world”.’
‘Above all, don’t ever forget your worth – as I’ve told you time and time again: you, my sweet friend, you are enough.’
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