Stocking up for Easter is going to cost more this year, so be careful about what you put in your shopping cart.
New data from Compare the Market revealed the price of common Easter treats and snacks are up about 10 per cent on average compared to 2024.
The comparison website compared a trolley full of 15 Easter favourites, from chocolate bunnies and eggs, to seafood, hot cross buns, and soft drinks, to what they sold for last year.
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On average, shoppers will spend $18.60 more this year for the same 15 items, a 9.65 per cent increase on 2024.
Some of the biggest price increases were for the 200g Lindt Easter Gold Bunny (up $4, or 28.5 per cent), Cadbury chocolate Easter bunnies (up $2, or 20 per cent), Humpty chocolate egg (up $1.50, or 18 per cent), and brioche fruit hot cross buns (up 80 cents, or 16 per cent).
Other items checked included bacon, pork roast, marinara mix, Coke Zero, salmon fillets, and various other chocolate treats.
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The total cost of the trolley was $211.30, compared to $192.70 last year.
Just two items – the Darrell Lea Easter Bilby and Woolworths’ Easter Mini Dessert Selection – remained the same price.
Nothing was cheaper than in 2024.
Compare the Market’s Sarah Orr said parents had a right to be cross about the cost of Easter bunnies while managing price pressures from all directions.
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“There’s not going to be a lot of wriggle room in the budget this Easter with price tags on some popular treats jumping up to 28 per cent,” Orr said.
“While an extra dollar here and there might not seem like much, it all really adds up at the checkout.
“We know the average Aussie spent $212 a week on groceries in March. That’s about $21 or 11 per cent more than they were spending early last year.”
Orr said chocolate prices in particular had been driven up by production issues and supply shortages around cocoa.
“But when the difference between brands can be so significant, it’s still worth hunting for a better deal,” she said.
“Sniffing out cheap and cheerful options can help you avoid an overly ‘eggspensive’ Easter.
“You may be able to nab a bargain by trying home brands or lesser-known labels, that still taste great without the expensive packaging.”
She recommended shoppers check the unit price on products, which is displayed in smaller print under the unit price.
“Also remember that some insurance companies, energy retailers, utility businesses and even roadside assist programs also offer some shopping discounts,” she said.
“Check and see what perks may be hiding right under your nose.”
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