Woolworths has announced it is discounting 100 extra products in August, delivering a fresh blow against supermarket rival Coles in the industry’s ongoing price war.
The grocery giant said it will slash the prices on essential items including pasta sauce, rice, olive oil, cereal and muesli bars as part of its “lower shelf prices”.
Woolworths claimed the total savings could slash up to $110 on a customer’s grocery bill for a basket of all 100 newly-discounted products.
READ MORE: ‘Do the deal’: Trump hosts historic White House war summit
Comparing against original shelf prices, Woolworths said the total savings by the end of August would be $50 million since May.
The supermarket has added 700 products to to its lower shelf prices catalogue so far.
“This is not about temporary specials, but about long-term shelf price certainty on the products that matter most for families,” Woolworths Group chief executive Amanda Bardwell said.
“Since launch we have seen the lower shelf prices resonate with our customers and we’re seeing families embrace the savings on key staples such as bread, yoghurt, cheese and baby wipes.”
READ MORE: Call for ‘death tax’ to help Australia raise $70 billion
Some of the discounted prices are $3.50 for a jar of Sacla Pasta Sauce and $12.50 or a 1.1kg of National Confectionery Co. lollies.
All the products available on the lower shelf price will be shared online from tomorrow.
Both Woolworths and Coles have moved to slash prices over the past few months as the supermarket giants scramble to attract budget shoppers following a damning report from the Australian Competition and Consumer Commission (ACCC).
In a 400-plus-page report, the ACCC called for action on shrinkflation, price transparency and confusing promotions.
In May, Woolworths pledged to lower the on-shelf prices for almost 400 items by an average of 10 per cent.
READ MORE: ‘Ketamine Queen’ enters plea over Matthew Perry’s death
READ MORE: iiNet cyberattack exposes details of 280,000 customers
The lower prices will continue until “at least 2026”, Woolworths said at the time.
That same month, Coles announced plans to cut the price of 500 items following the competition watchdog backlash.
Coles also introduced a loyalty bonus program in June to give shoppers 10 times the number of points on 800 products.
Both supermarkets are scheduled to report their full-year results next week.
DOWNLOAD THE 9NEWS APP: Stay across all the latest in breaking news, sport, politics and the weather via our news app and get notifications sent straight to your smartphone. Available on the Apple App Store and Google Play.
