National Lottery to bring back iconic ‘It could be you’ advert after 30 years

An iconic National Lottery advert is returning to screens this year, featuring real-life winners.

‘It Could be YOOOOOOOOU!’ will feature in adverts for a new generation, after first being featured in November 1994.

After 26 years, the catch phrase is now reimagined, and Allwyn, the operator of The National Lottery, will showcase real people winning.

The winners featured in the new adverts include Sarah Cockings from Newcastle, who won £3,045,705.

Chris & Geraldine Bradley, from South Wales, won an astounding £3,570,063 in 2006.

And Gary MacDonald, who drove a delivery van around Lakeside Shopping Centre before he scooped the £5,208,504 jackpot in April this year, is also featured.

Steve Parkinson, Brand & Marketing Director at Allwyn, said of the new adverts: ‘The original tagline ‘It Could Be You’ has always struck a chord with our players and it has never left us.

‘We know our players still use the phrase when they buy tickets and enter the draw, and there is a great amount of nostalgia attached to it.

‘But there’s also a new generation of players that want those ‘what if’ magic moments that Lotto provides.

‘We wanted to embrace that and involve some of the real winners from across the years to demonstrate that anyone can win.’

The first of the new adverts aired on television yesterday during Coronation Street with a ‘refreshed look’.

Lottery wins do change lives. One builder had just £12.40 in his bank account before scooping £1million on a National Lottery scratchcard.

Adam Lopez, 39, said he was stunned into silence when he discovered how much he’d won.

Last month a lucky EuroMillions ticket holder in Ireland bagged an extraordinary £208,000,000, in the country’s biggest ever lottery win.

Get in touch with our news team by emailing us at webnews@metro.co.uk.

For more stories like this, check our news page.